Maricopa County Supervisor Fulton Brock will soon be unveiling a new ad campaign that seeks to portray the District 1 supervisor as a bipartisan leader, according to his campaign.

Recently, Brock has earned the endorsement of prominent Democrats, such as supermarket owner Eddie Basha and former Democratic gubernatorial candidate Paul Johnson.

His campaign says it plans to parlay those endorsements - as well as several of Brock's acheivements the campaign touts as bipartisan - into an ad campaign they plan to unveil soon.

"When Eddie Basha comes to you and says I'd like to endorse you, when Paul Johnson comes to you and says I'd like to endorse you, you're proud of that," said Jason Rose, whose firm is handling the Brock campaign. 

Rose told PolitickerAZ.com that Brock has strong conservative credentials, but, "To round out the portrait of the man, you have to talk about bipartisanship."

According to a press release from the Brock campaign, the ad will also tout "some achievements one might not typically hear about," such as his work on "more humane treatment of animals, environmental progress and a commitment to better higher education."

Rose declined to mention specifics, however, including how large the campaign will be and whether it will include television, radio or mailers.  

Brock faces a robust challenge from Democrat Ed Hermes, who is vying against the incumbent for his seat.

When asked if the new emphasis shows worry on the part of the Brock campaign that Hermes is making headway in his quest for the seat, Rose said, "Whether we were running against a senior statesman like [U.S. Rep.] Harry Mitchell or an immature panty-raider like Ed Hermes, we would be emphasizing the same things."