The Maine Democratic Party campaign organization, Victory 2008, revealed its new look yesterday with a completely revamped logo, slogan, and website.

Seeking to "capture the spirit of change," Maine Democrats switched their slogan to "change begins with me in Maine" and opted for a logo with a twist on the words Maine Democratic Party: the ‘e' in "Democratic" is backwards.

In a statement released today, Democratic Party Campaign Director Peter Chandler says the letter reversal is a deliberate move "to draw attention to the fact that change quite literally begins with each and every one of us." The backwards ‘e' and the letter ‘m' to the right of it are highlighted even more as both are the only green letters in the otherwise pale blue word.

The two green letters form a backwards "me" showing that "without the ‘me' in all of us, change is not possible," stated Chandler.  He added that change in Washington is not possible without the state.

The logo design is also intended to reflect grassroots initiatives undertaken by staffers and volunteers across the state.  Chandler said that the state Democrats have been increasingly active this year with a surge in supporters from previous election cycles.

Maine Democratic Party officials believe that about 3000 people will attend this year's state convention and hope to continue to expand the pool of Democrats throughout the state.