Fed up with Taxes, the group behind the people’s veto on the new beverage tax, has launched its ad campaign.

The ads chip away at the confusion that could be caused by the ballot question, which requires voters to vote yes if they don’t want the tax.

Both take aim at the Legislature, accusing lawmakers of raising taxes every time a new program comes along.

Neither mentions that the newly passed beverage taxes will support Dirigo, the state’s health insurance program.

A radio ad is called “Yes means reject”. In the ad, a woman explains to a man why a “yes” vote means a rejection of the tax.

The man says: “Now wait a minute, I’m fed up too. So if I’m against this tax, and I want to reject it, I vote yes?”

The woman responds: “Yes! Yes on Question 1.”

The man later says: “Wow, trying to confuse us huh? But I get it now.

The television ad takes a different approach, not mentioning the beverage tax or Dirigo, but instead just telling voters to vote yes if they are fed up with taxes.

In the ad, a forester explains how these days it’s tough to make a living with the cost of energy.

“Our Legislature has been unable to prioritize,” he says. “It seems like every time they turn around they have a new idea and they want to increase taxes to fund their new idea. It’s breaking the back of the people in Maine.”

Click here for the radio ad and here for the television ad.