Democrat Sara Orozco has a new campaign organization that she believes has her on track to take down state Sen. Scott Brown.

[img_assist|nid=184|title=Sara Orozco (D-Needham)|desc=|link=none|align=left|width=119|height=180]In an interview with PolitickerMA.com, Orozco, a Needham psychologist and small business owner, said she has been nothing but pleased with how her campaign is running.

"Our campaign organization is coming together great," she said.

Orozco recently hired Dan Hoffer as her campaign manager, replacing Jenna Wilson who was at the helm in the campaign's early stages. Hoffer has previously organized Boston University students for U.S. Sen. John Kerry (D-Boston) during his presidential run in 2004 and led an effort to organize students for Deval Patrick (D-Milton), during his 2006 campaign.

"He has just come on board with a tremendous background," Orozco said. "He's really gelling together all the moving parts. We have a lot of fantastic people on board."

Statewide political analysts have had a hard time handicapping Orozco's bid to unseat Brown (R-Wrentham). The district is divided between liberal communities in the north (Wellesley and Needham) and conservative areas in the south (Wrentham and Attleboro).

Brown is also considered to be a rising star of the state's Republican Party and many note him as a possible GOP gubernatorial candidate in the future. Brown's cache has led many progressive Democrats to focus their attention on the race, since an Orozco win could send a symbolic message to a Republican Party that already has a small contingent in the Statehouse.

Orozco has also hired Scott Ferson of the Liberty Square Group to consult on the campaign's media strategy. Ferson, a former press secretary for U.S. Sen. Edward Kennedy (D-Hyannis Port), has also consulted for Lieutenant Governor Tim Murray (D-Worcester), U.S. Rep. Stephen Lynch (D-South Boston) and on Murray and Gov. Deval Patrick's 2006 campaign.

She has also hired Dan Cohen of Connection Strategies as her pollster. Cohen is also polling for Sonia Chang-Diaz (D), who is challenging state Sen. Dianne Wilkerson (D-Boston). (Cohen was behind the internal poll Chang-Diaz released this week that sent waves through the political worlds.)  The state Democratic Party, Orozco added, has help get the campaign up and running.

"The party has been incredibly helpful," she said. "They have offered strategic planning and phone banking for us."

The Party has also contacted local Democratic leaders in the district about the campaign, Orozco said. It has been "an unbelievable resource and always there when I make a phone call and ask for help."

Since officially launching her bid at the end of June, Orozco has focused on canvassing and fundraising. She spends three to four hours every day on the phone asking for contributions, she said, then knocks on doors in the district in the evening. The campaign has also hosted three fundraisers per week since then, and it is currently organizing a fundraiser with the governor on Sept. 3 in Wellesley.

And during her canvassing, Orozco said she hears that voters are frustrated with Brown in large part because, as a Republican, he has little clout in Democratic-controlled Statehouse.

"When I am talking to people in the district they say to me that they don't feel heard," she said. "They feel like they would like to have more access to the leadership and they are frustrated with [Brown's] style."