There's a right way and a boring way to make your filing for office a press announcement.

The boring way is that you go down to the elections department and bring your friends or the family pooch and hope someone thinks that it is a Hallmark moment.

The right way is to file for office and announce that as a new candidate you out-raised an incumbent who then dropped out of the race, have been walking your neighborhood for months and then topped the $100,000 mark in money raised before the first day of filing.

To see the right way to do things, look to AD 29 star candidate Sean Fellows. 

From his press release:

Fellows has been aggressively campaigning for the now open Assembly District 29 seat and has set and exceeded internal goals on all fronts of the campaign.  One of Sean’s most impressive recent benchmarks was to raise over $100,000 in campaign contributions prior to the beginning of the filing period--a likely record pace of fundraising for a non-incumbent this early in the election cycle and a goal that Fellows has not only met but exceeded. 

“I’m extremely pleased with the widespread level of support I’ve received from all areas of the community.  It’s been a humbling experience to have so many diverse people put their trust in me and my campaign.  I’ll continue to work hard going forward and ensure their faith is well placed."

Other goals that Fellows has recently surpassed relate to voter contact.  Sean has walked 10 precincts already in this campaign and is ahead of his own timetable for talking to the voters in the district.  District 29 is sizeable and so a steady dedication to reaching voters one-on-one is viewed as critical.  Sean has also surpassed his goal for the number of volunteers recruited and number of voters reached.