January 28, 2008 - 11:07
News: Oregon

Drinking with Novick

The ad, called Beer with Steve, is being released exclusively on the web today, though we are told it may also appear on TV soon.

"We were looking to introduce Steve to voters in an original and engaging way,” Novick campaign manager Jake Weigler says.

“Taking his physical differences and using them to show that he'll be a different kind of Senator, we think they will reach people people sick to death of politics as usual and hungry for change."

Alex Isenstadt is a Politicker.com Reporter and can be reached via email at noreply@politicker.com.

Related topics: Steve Novick

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