September 12, 2008 - 11:35

More viral advertising for Kantrowitz

State Senate candidate Steve Kantrowitz continues to release Web videos on YouTube, with the hope that viral-style message dissemination will help build name recognition in a difficult race against state Sen. Andrew Dinniman (D-West Whiteland).

Kantrowitz has little campaign cash to mount a more traditional advertising blitz, though he has told PolitickerPA.com that the online videos are a supplement to eventual ads in traditional media, not a replacement.

"I think it's a great means to get to people, particularly young people," Kantrowitz said recently. "I think it's important to use the means that's out there. This is what's popular now; this is what's effective now."

Whether or not it's working remains an open question. The most heavily watched video has been viewed just over 1,400 times on YouTube.

One recent video (embedded below) shows local Republican committeeman David Bonner in front of a backdrop of a clogged Route 202.

"What a mess," Bonner says. "You know we were told that was going to be fixed. ... Our current state Senator couldn't get it done. He failed us."

 

Dan Hirschhorn is a PolitickerPA.com Reporter and can be reached via email at noreply@politicker.com.

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