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Tom Ferrick who used to write a great column for The Philadelphia Inquirer wrote a piece for PA2010 yesterday in which he spells out the key things Joe Sestak must do to win.  I agree wholeheartedly with his list.  My biggest fear with Sestak is he won't run the sort of campaign with the right professionals to win the primary.  A Senate campaign is nothing like a Congressional effort and a man with his credentials cannot risk losing because of inexperience.

On the other hand Joe needs the RIGHT staff.  Just hiring a bunch of media consultants to bleed your budget dry and fill their coffers won't beat Specter.  He has to hire savvy professionals who are in it to win.  Listening to the wisdom imparted by Mr. Ferrick is a great first step.