Former U.S. Sen. Bob Torricelli says The Record is dead
The Record announced yesterday that it was closing its offices and "reinventing"itself. It was actually announcing its own death without the benefit of the Obit page.
It reminded me of the death of an aging uncle. You felt badly because of the loss but you remembered all of the times that he kicked the dog and yelled at the kids.
It's a death march that started long ago. A generation before, it was the Bible for suburban living in Bergen County. Every local football game, road closing and store opening filled its pages. It was "A Friend of the People it Serves". Somewhere it all fell apart.
It's easy to dismiss its death as an evitable result of changes in technology. The Internet will eventually destroy every newspaper. The death of the Record is still ahead of its time. Bergen County has among the best demographics in the United States. Incomes are high, educational levels are good and there's a real sense of local community. The retail business, available for advertising, may be the best in the nation.
It has everything that the Ledger, Inquirer and a dozen other papers lack. They'll survive another decade or two. The Record will be gone in a matter of a few years. Why?
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